Customer Segmentation Strategy
Customer Experience Strategy
Value Proposition Development
User Story Mapping
Buying a first home is a daunting, overwhelming experience with
customers stepping into the unknown. ANZ Bank engaged Assurity Consulting to understand the journey to home ownership for first home buyers and harness these insights to design a customer-led strategy to simplify complexity and guide customers through the process.
Head of Mortgages
Tasked with the objective of helping first-time buyers own their own home. Working with a dedicated team from ANZ, Assurity led a series of design cycles to identify customer pain-points and develop solutions at key touchpoints from enquiry through to settlement