In response to disruption within the logistics industry, the client (a major NZ organisation) faced a dilemma in adapting to the demands of e-commerce. They were seeking a way to turn adversity into opportunity, and understand how they might capitalise on providing courier services for in-home product returns. The organisation looked to Assurity Consulting for guidance on how to stake its claim in the rapidly maturing e-commerce delivery industry. The goal was to solve challenging problems and embed new ways of working internally; co-designing with customers’ to rapidly deliver value.