Industries

  • Telecommunications, Media and Entertainment

Solutions

  • Design & Innovation - Design & Delivery

Expertise
Deep Empathy
Customer Segmentation Strategy
Customer Experience Strategy
Product Strategy
Creative Direction
UI/UX Design Rapid Prototyping
Digital Delivery
Agile Coaching
Lean Testing

Sky TV has been the home of sports and entertainment for generations. With a brand fading from it’s halcyon days, households across the country are reconsidering its place in today’s streaming-led environment. Sky TV partnered with Assurity Consulting to reimagine and redesign sky.co.nz with a focus on the end customer to usher in a new dawn for the brand.

Approach

Over 100 customer interviews
across New Zealand

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We interviewed over 100 people across New Zealand to learn what was important when evaluating whether to sign up to a new service. Speaking and observing past, present and potential customers revealed what should be an entertaining, exciting experience was actually riddled with complexity and confusion.

This helped us narrow in on our challenge to simplify the sign-up experience and leverage the world-class content Sky has an offer to give potential customers a clearer understanding of what Sky has to offer.

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Results

By simplifying the discovery and
acquisition journey, the cart conversion
grew by 200%

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