Customer Segmentation Strategy
Customer Experience Strategy
UI/UX Design Rapid Prototyping
We interviewed over 100 people across New Zealand to learn what was important when evaluating whether to sign up to a new service. Speaking and observing past, present and potential customers revealed what should be an entertaining, exciting experience was actually riddled with complexity and confusion.
This helped us narrow in on our challenge to simplify the sign-up experience and leverage the world-class content Sky has an offer to give potential customers a clearer understanding of what Sky has to offer.