18 February 2022 | Online Event


For motivated individuals who are keen in incorporating a customer-centric approach to their business

Understand how to discover customers’ hidden and latent needs to turn moments of customer friction into opportunities for disruptive growth.

The world’s leading companies are famous for their unwavering customer focus. The methods they use are available and applicable to your business today. Are you interested in learning their techniques and tools to drive customer-centric business change?

If yes, this webinar is an opportunity for you to ‘Ask the trainer’ about Assurity Customer Centricity 101 certified course.

During the webinar, we’ll help you understand how the course will take you on the journey to discover your customers’ hidden and latent needs to purposefully turn moments of customer friction into opportunities for disruptive growth.

Who should attend the webinar?

Motivated individuals who are interested in incorporating a customer-centric approach to their business.
Friday, 18 February 2022
8.30 a.m. – 9.30 a.m.
Meet our experts


Akshay Rao

Principal Innovation Consultant
Assurity Consulting

Read Bio


Cole Campbell

Principal Innovation Consultant
Assurity Consulting

Read Bio

Akshay Rao

Principal Innovation Consultant
Assurity Consulting

Akshay is fascinated by how things work and perpetually curious about designing better experiences for people. Naturally gifted in maths, physics, and science, Akshay's career began studying medical electronics engineering in India before completing a Masters in Engineering Management at The University of Auckland.
With extensive global experience in the technology and software industries, Akshay is not content with the boundaries of traditional engineering disciplines. His curiosity has led him to focus on user experience and understand the impact of design on people's lives. This has included extensive study in behavioral psychology and the nature of human decision-making to drive the development of our customer-centric service offering.

Akshay has worked across various industries and organisations in New Zealand and likes to combine left and right-brain perceptual thinking to form a unique bridge between customer insight and technology delivery.

Akshay can help you rapidly find clarity from ambiguity and is comfortable working at both speed and scale.

Cole Campbell

Principal Innovation Consultant
Assurity Consulting

Cole's journey began with a career in fashion design, where she developed an eye for detail and spotting market changes well ahead of them, becoming fully-fledged trends. Harnessing this algorithm for change, Cole has worked in manufacturing, insurance, and business sectors, fostering high-performing teams and empowering them to deliver innovative products, services, and environments.

She has advised businesses ranging from start-ups to multinationals, and her approach brings a fine balance of provocation and pragmatism to every engagement. Using empathy, she helps align teams around customer value delivery while coaching leaders to overcome the inertia that can stifle innovation.

Since joining Assurity, Cole has led several engagements with Lion, DXMail, and Auckland Transport. Before this, she held a senior role in Innovation for IAG Insurance and worked with SME's in both innovation and business advisory space. She has a BA Hons in Design Management, Ideo trained in HCD, and is a judge for Westpac Business Awards.

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About Assurity

We believe that our clients’ future depends on better meeting their customers’ needs. At Assurity, we use our skills and extensive experience to help our clients develop their business and make their future in a fast-changing digital world.

We partner with the country’s largest organisations and government agencies, collaborating with them and guiding them on their digital transformation journeys, delivering proven capabilities to innovate, deliver complex projects with quality and speed, and improve their operations’ efficiency and effectiveness.

We take a human-centred approach to everything we do and co-design the right outcomes with our clients. We achieve this by forming unique solutions teams from our analysis, testing, DevOps, design thinking, intelligent process automation, agile, customer experience and education service lines.

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