Create what matters.
Test what counts

Simon Holbrook

Simon is a futurist, strategist and innovation leader sought out for his creativity and vision. His expertise is in the application of human-centred design and design-thinking processes to deliver commercial results. Simon’s passion is unlocking innovation through the exploration of user experience and early-stage prototype development.

Simon has years of experience putting design-led thinking to use in a diverse range of industries. He possesses detailed, real-world knowledge of applying design-led innovation to businesses, start-ups and organisations. His unique approach to innovation adapted design-led thinking methodologies and coaching skills dedicated to disruptive product and service innovation. Simon is curious about big data, life-logging and thinking machines and how these might combine to create a new era of artificially intelligent services.

Simon’s extensive commercial and academic background spans both the public and private sectors. He is a highly-skilled facilitator and has coached executive education for Stanford University’s school.

Shikar is a Client Solutions Manager under Assurity Digital Delivery team. He has over 15 years of experience in software quality assurance, test delivery consulting and people leadership. Shikar has delivered test efforts for a variety of solutions and industries - notably banking, trading, telecommunications, and government. 
Shikar's test delivery experience spans across markets in South Africa, the U.K. and New Zealand including working with vendors on the sub-continent and the Americas. Over the last three years, Shikar has led, and managed the test & QA of CRM and ERP solutions end-to-end, including functional, integration, performance, operational readiness, and business acceptance testing.