Breakfast event

Leverage insight to deliver action

A how-to guide for blending science and art to create beautiful commercial experiences

Leverage insight to deliver action

What you’ll discover…

The world has moved in a profound way and we are at an inflection point where we can either define the future or be defined by it. As we look ahead, a wealth of opportunities are emerging in front of us. Some are daunting, some are exciting, all of them are largely unexplored.

Real customer centricity has the power to fuel innovation and inspire the next generation of products, services and customer experiences. So where are we as a nation on this journey? Where have companies succeeded in delivering innovation and what lessons did they learn?

Join us for our first Auckland breakfast event of 2021, where our Design and Innovation team will share their top insights from 2020 and how you might apply human-centred design in the real world to stay ahead of the curve.

Key takeaways

  • Top insights from 2020 set to shape 2021
  • Practical solutions to inject customer centricity into your company and how to avoid common pitfalls
  • How to convert insights into market opportunities, at speed


7.15am Registration

7.30am Breakfast served

8.00am Welcome and presentation – Simon Holbrook, Head of Design & Innovation, Assurity

8.30am Case studies sharing

9.00am Q&A

9.15am Event ends


Thursday 1 April


Seafarers Matisse Room, Seafarers Building, Level 5, 52 Tyler Street, Auckland



Simon Holbrook, Head of Design & Innovation, Assurity

Simon is a futurist, strategist and innovation leader sought out for his creativity and vision. His expertise is the application of human-centred design and design-thinking processes to deliver commercial results. Simon’s passion is unlocking innovation through the exploration of user experience and early-stage prototype development.

Simon has years of experience putting design-led thinking to use in a diverse range of industries and possesses detailed, real knowledge in how to apply design-led innovation to businesses, start-ups and organisations. His unique approach to innovation, adapted design-led thinking methodologies and coaching skills dedicated to disruptive product and service innovation. Simon is curious about big data, life-logging and thinking machines, with an interest as to how these might combine to create a new era of artificially intelligent services.

Simon’s extensive commercial and academic background spans both the public and private sectors. He is a highly-skilled facilitator and has coached executive education for Stanford University’s school.

Who should attend?

An exclusive breakfast event for leaders driving innovation and leading customer-centric change inside organisations.

About Assurity

We believe that our clients’ future depends on better meeting their customers’ needs. At Assurity, we use our skills and extensive experience to help our clients develop their business and make their future in a fast-changing digital world. We partner with the country’s largest organisations and government agencies collaborating with them and guiding them on their digital transformation journeys, delivering proven capabilities to enable them to innovate, delivering complex projects with quality and speed and improving the efficiency and effectiveness of their operations.

We take a human-centred approach to everything we do and co-design the right outcomes with our clients. We achieve this through the formation of unique solutions teams from our analysis, testing, DevOps, design thinking, intelligent process automation, agile, customer experience and education service lines. Visit us at

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