23 November / Empowering Professionals Event

Going to market?
Ensure Success by Emphasising What Truly Matters.

Create the context you need to better inform potential vendors and improve the capability to more effectively compare responses.

Join our experts for an interactive event where we'll share insights into real-world 'Request For' (RFx) examples. This includes some of the more effective tools, techniques, and activities that will set you up to engage and compare responses, with confidence. 

About the event

In today's fast-evolving business landscape, the power of digital transformation through cloud-based solutions is undeniable. The demand for visionary partners who can implement cutting-edge technology and guide you on your transformation journey has never been higher.

How can you craft the perfect market engagement position that not only attracts the right partners but also ensures clarity and relevance; and enables you to confidently compare responses?

This is where great business analysis steps in, offering a unique 'ON,' not 'IN,' business perspective, to support the development of, or independently review, market engagement documents. Good business analysts understand the diverse range of perspectives needed for success and ensure that audience needs are at the forefront while creating documents that encourage active participation.

Implementing Software-as-a-Service (SaaS) solutions may appear 'out of the box,' but it's far from straightforward. The real challenge begins long before market engagement. It involves understanding your organisation's unique context, knowing that SaaS introduction necessitates business transformation. This is where the experts come in, armed with valuable lessons learned and an arsenal of tools and techniques to ensure business confidence and supplier/vendor clarity in your market engagement.

We'll focus on three key themes during the event:

1. Clarifying your business context: 

  • Foundational work to ensure business led from the beginning

  • Just enough current state - within the context of future

2. Assumptions matter:

  • United and confident stakeholders - on the same page 

  • Clarity between goals, objectives, and outcomes

3. Partnering - roles and responsibilities:

  • Clear boundaries - upfront

Join us and our team of experts to gain invaluable insights that will set you on the path to success.

Don't miss out – secure your spot now by completing the form below and embark on this transformative journey with us!

When & Where

Thursday, 23 November 2023
4.00 p.m. – 6.00 p.m.

Assurity Consulting
2 Hunter Street, Level 6
Harbour Tower
Wellington 6140

Photo by Sulthan Auliya on Unsplash

Meet our subject matter experts and presenters


Yvonne Bishop

Principal Consultant

Read Bio


Amanda Cuthbertson

Client Solution Manager

Read Bio

Yvonne Bishop
Principal Consultant

Yvonne Bishop is a seasoned Principal Consultant with a remarkable career spanning over two decades, marked by her unwavering dedication to business transformation and customer-centric design. Her expertise lies in reshaping business functions and the essential capabilities required to drive future service delivery in digitally transformed organisations.

Yvonne boasts a wealth of experience in defining and designing forward-thinking business capabilities that prioritise customer centricity while optimising operational efficiency. Her exceptional leadership skills have enabled her to assemble and manage cross-functional teams adept at discovery, analysis, design, and delivery, facilitating the transition from labor-intensive, manual operations to automated, data-driven, and knowledge-enabled processes.

A champion of strengths-based leadership, Yvonne has consistently fostered high-performing teams, nurtured talent, and enhanced workforce capabilities. Her innovative approach to organisational change, exemplified by her work in Health and Identity transformation programs, involves the cultivation of emerging talent and the infusion of new skills essential for managing and adapting to digitally transformed enterprises.

Yvonne's expertise encompasses various domains, including service delivery transformations, contract and payment management transformations, information and knowledge management transformations, program and project leadership, business analysis, customer-centric design, and more.

One standout example of her work is designing future state Health Sector Agreement and Payment capability for Te Whatu Ora - Health New Zealand, Yvonne led analysis and design teams to develop comprehensive business and service capability blueprints to guide the build, configuration, and implementation of new technology.  Yvonne also established integrated business knowledge management capability to clarify what is happening ‘under the hood’ and enable business assurance to run and agility to change their digitally transformed business quickly and with confidence.

Yvonne Bishop is a true visionary and leader in business transformation and customer-centric design.

Amanda Cuthbertson
Client Solution Manager

Amanda Cuthbertson is a nationally recognised leader who heads the Assurity Business Analysis Practice. With over thirty years of experience in the field, Amanda has collaborated with clients from diverse industries globally. Her exceptional knowledge and expertise in Business Analysis have earned her a reputation for excellence among clients and colleagues alike.
As the architect of the Business Analysis go-to-market services, Amanda is responsible for the design and development of these services. Her remarkable ability to provide value and offer solutions has made her a highly sought-after asset for any project.

Amanda is also a proficient trainer in Lean Business Analysis and holds the coveted IIBA Certified Business Analysis Professional designation. Her skills and qualifications are a
testament to her passion for her work and commitment to helping organisations excel.

RSVP now

Date & Venue

Thursday, 23 November 2023
4.00 p.m. – 6.00 p.m.

Assurity Consulting
2 Hunter, Level 6
Harbour Tower
Wellington 6140

4-4.30p.m. Registration & Networking
4.30-5.30p.m.  Welcome, introduction and presentation
5.30-6p.m. Networking

About Assurity

Assurity Consulting helps clients confidently innovate, transform, and grow their businesses. Over 150 consultants offer a wide range of expertise, including Business Analysis, Software Testing, Quality Assurance, and Education. Their customer-centric approach maximises value creation and reduces project risk by ensuring that only the ideal solution is developed and delivered right every time.

Established in 2005, Assurity is proudly Kiwi owned, with offices in Auckland, Wellington, and Christchurch. Having completed over 2000 projects successfully for some of New Zealand’s largest organisations, Assurity has the expertise to help you boost productivity and thrive.

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