Business Analysis Services

Business Analysis that drives clarity, confidence, and measurable impact

Digital transformation often fails when the core problem or opportunity is not clearly identified and agreed upon. This lack of clarity leads to poorly defined requirements, resulting in solutions that do not meet expectations and face resistance from users.

Assurity’s Business Analysis services address these challenges head-on – aligning technology with real business needs, engaging stakeholders early, and reducing risk through validated requirements and structured delivery support. We work closely with Executive Sponsors and Business Owners to deliver confident, value-driven outcomes in complex, high-stakes environments.

Key benefits

Maximise ROI and align technology with Business Strategy

Ensure every technology initiative delivers measurable business value, with reduced waste and improved outcomes.

Benefit realisation

Ensure every technology initiative delivers business values that are aligned to strategic priorities and are specific, measurable, achievable, realistic and time bound.

Enterprise Architecture and Business Use Casing

Aligning strategic goals with technology capabilities, ensuring that proposed solutions are both feasible and valuable.


Capabilities that scale.
Expertise that delivers.

Requirements analysis and design

Translate the change components into easily understood requirements using industry standard methods that supports test modeling and scenario building.

Process analysis and design

Use BPMN, Lean, and mind mapping to clarify and optimise workflows.

Stakeholder engagement and facilitation

Run collaborative workshops and co-design sessions with SMEs.

Identify risks to mitigate impacts

Manage impacts to enable successful testing activities.

Data analysis

Supporting data-first decision making with understanding of current state.

AI-powered analysis

Adhering to policy and tooling, leveraging AI for faster turnarounds and enhanced requirements.

Engagement models

We offer flexible engagement models tailored to your needs. Each model is underpinned by our collaborative approach, deep expertise, and commitment to delivering high-quality outcomes.

On-demand talent

Scale business analysis capability up or down as needed with our “breathe in, breathe out” model – ideal for peak periods or evolving projects.

Project-based delivery

Gain focused expertise for defined project initiatives, ensuring business analysis is embedded throughout the project lifecycle.

Managed services

Integrate our business analysts within your teams as part of managed services, ensuring continuity, collaboration, and long-term value.


Case studies

Farmlands Co-Operative Society

How Business Analysis helped Farmlands create a world class telephony solution.

  • Delivered design thinking training enabling The Chamber staff to lead their own innovation programmes.
  • Provided a sound foundation and map for The Chamber to follow on their journey to delighting their members.
  • Helped the Chamber team understand how to turn moments of customer friction into opportunities for disruptive growth.

New Zealand Automobile Association (AA)

Driving digital transformation at the AA with Business Analysis.

  • Delivery of PPM dashboard providing critical metrics for decision-making, eliminating inaccuracies.
  • Developed a process and spreadsheet for improved resource management across the VDO.
  • Capability uplift of the AA team while delivering key outcomes and improving resource management and information flow.

Coupland’s Bakeries

Adding Business Analysis into the mix to guide business transformation.

  • The workshops and interviews exposed all sorts of challenges and issues.
  • The internal team have undergone a capability uplift by working alongside Assurity’s Business Analysts.
  • Created lasting artifacts, including mind maps and process flows.

Why partner with Assurity?

Deep expertise and experience

Our consultants bring global experience and are trained in analysis, design thinking, Agile, and DevOps.

Client-centred and collaborative

We prioritise people, communication, and co-design to deliver solutions that work.

Innovative and future-ready

We lead in Agile, DevOps, and AI-enabled services, offering tools like Assurity Intelligence.

Focused on outcomes

We align technology with business goals to deliver tangible, lasting value.

What clients say

“We now know the minimum number of questions needed to help our team navigate complex documents. That supports our long-term view to improve the robustness of bids and delivery outcomes to clients, and help our people improve relationships with them.”

John Leatherbarrow

Manager – Commercial, WSP Global

“Accurately knowing an asset’s condition helps with decision-making throughout it’s lifecycle. It’s our way of making sure ratepayers get the level of service and value from the asset they deserve.”

Eric Fletcher

Project Manager, Christchurch City Council

“Assurity brings through its experience in working with other organisations going through similar challenges. They know the problems and anticipate them. One unexpected benefit was the level to which their consultants became integral members of our team. That matters because delivery is about people working effectively together.”

Paul Stevens

Head of Shared Services Delivery, AA

“Along with lasting artifacts, including mind maps and process flows, our people have seen first-hand how a senior Business Analyst works, developing their own skills. The engagement has 100% left our team in a better state.”

David Main

Business Technology manager, Coupland’s Bakeries

“They play a valuable part in delivering a successful project, no matter how big or small.”

Graeme Wilson

Head of Customer Experience, Farmlands Co-operative Society


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