Business Analysis Services

Business Analysis that drives clarity, confidence, and measurable Impact

Group of people collaborating in an office, writing on a glass board covered with colorful sticky notes.

Digital change often fails when requirements are unclear, solutions miss the mark, or users resist adoption. Assurity’s Business Analysis services address these challenges head-on – aligning technology with real business needs, engaging stakeholders early, and reducing risk through validated requirements and structured delivery support. We help CIOs and programme leaders deliver confident, value-driven outcomes in complex, high-stakes environments.

Key benefits

Maximise Return on Investment

Ensure every technology initiative delivers measurable business value, with reduced waste and improved outcomes.

Align Technology with Business Strategy

Deploy solutions that support critical workflows, strategic priorities, and enterprise-wide alignment.

Reduce Risk Through Early Insight

Address potential issues before they escalate by embedding early validation and governance across initiatives.


Capabilities that scale.
Expertise that delivers.

Requirements analysis & design

Translate business needs into actionable models and test scenarios.

Process analysis & design

Use BPMN, Lean, and mind mapping to clarify and optimise workflows.

Stakeholder engagement & facilitation

Run collaborative workshops and co-design sessions with SMEs.

Risk assessment & analysis

Identify and prioritise risks to guide testing and delivery.

Data analysis

Support test planning and execution with targeted data insights.

AI-powered analysis

Leverage Assurity Intelligence to enhance requirements and test case generation.

Engagement models

Assurity offers flexible engagement models tailored to your needs. Each model is underpinned by our collaborative approach, deep expertise, and commitment to delivering high-quality outcomes.

On-demand talent

Scale business analysis capability up or down as needed with our “breathe in, breathe out” model – ideal for peak periods or evolving projects.

Project-based delivery

Gain focused expertise for defined project initiatives, ensuring business analysis is embedded throughout the project lifecycle.

Managed services

Integrate our business analysts within your teams as part of managed services, ensuring continuity, collaboration, and long-term value.


Case studies

Farmlands Co-Operative Society

How Business Analysis helped Farmlands create a world class telephony solution.

  • Delivered design thinking training enabling The Chamber staff to lead their own innovation programmes.
  • Provided a sound foundation and map for The Chamber to follow on their journey to delighting their members.
  • Helped the Chamber team understand how to turn moments of customer friction into opportunities for disruptive growth.

New Zealand Automobile Association (AA)

Driving digital transformation at the AA with Business Analysis.

  • Delivery of PPM dashboard providing critical metrics for decision-making, eliminating inaccuracies.
  • Developed a process and spreadsheet for improved resource management across the VDO.
  • Capability uplift of the AA team while delivering key outcomes and improving resource management and information flow.

Coupland’s Bakeries

Adding Business Analysis into the mix to guide business transformation.

  • The workshops and interviews exposed all sorts of challenges and issues.
  • The internal team have undergone a capability uplift by working alongside Assurity’s Business Analysts.
  • Created lasting artifacts, including mind maps and process flows.

Why partner with Assurity?

Deep expertise and experience

Our consultants bring global experience and are trained in analysis, design thinking, Agile, and DevOps.

Client-centred and collaborative

We prioritise people, communication, and co-design to deliver solutions that work.

Innovative and future-ready

We lead in Agile, DevOps, and AI-enabled services, offering tools like Assurity Intelligence.

Focused on outcomes

We align technology with business goals to deliver tangible, lasting value.

What clients say

“We now know the minimum number of questions needed to help our team navigate complex documents. That supports our long-term view to improve the robustness of bids and delivery outcomes to clients, and help our people improve relationships with them.”

John Leatherbarrow

Manager – Commercial, WSP Global

“Accurately knowing an asset’s condition helps with decision-making throughout it’s lifecycle. It’s our way of making sure ratepayers get the level of service and value from the asset they deserve.”

Eric Fletcher

Project Manager, Christchurch City Council

“Assurity brings through its experience in working with other organisations going through similar challenges. They know the problems and anticipate them. One unexpected benefit was the level to which their consultants became integral members of our team. That matters because delivery is about people working effectively together.”

Paul Stevens

Head of Shared Services Delivery, AA

“Along with lasting artifacts, including mind maps and process flows, our people have seen first-hand how a senior Business Analyst works, developing their own skills. The engagement has 100% left our team in a better state.”

David Main

Business Technology manager, Coupland’s Bakeries

“They play a valuable part in delivering a successful project, no matter how big or small.”

Graeme Wilson

Head of Customer Experience, Farmlands Co-operative Society


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