Business Analysis Services
Business Analysis that drives clarity, confidence, and measurable impact

Digital transformation often fails when the core problem or opportunity is not clearly identified and agreed upon. This lack of clarity leads to poorly defined requirements, resulting in solutions that do not meet expectations and face resistance from users.
Assurity’s Business Analysis services address these challenges head-on – aligning technology with real business needs, engaging stakeholders early, and reducing risk through validated requirements and structured delivery support. We work closely with Executive Sponsors and Business Owners to deliver confident, value-driven outcomes in complex, high-stakes environments.
Key benefits
Maximise ROI and align technology with Business Strategy
Ensure every technology initiative delivers measurable business value, with reduced waste and improved outcomes.
Benefit realisation
Ensure every technology initiative delivers business values that are aligned to strategic priorities and are specific, measurable, achievable, realistic and time bound.
Enterprise Architecture and Business Use Casing
Aligning strategic goals with technology capabilities, ensuring that proposed solutions are both feasible and valuable.
Capabilities that scale.
Expertise that delivers.
Requirements analysis and design
Process analysis and design
Stakeholder engagement and facilitation
Identify risks to mitigate impacts
Data analysis
AI-powered analysis
Engagement models
We offer flexible engagement models tailored to your needs. Each model is underpinned by our collaborative approach, deep expertise, and commitment to delivering high-quality outcomes.
On-demand talent
Scale business analysis capability up or down as needed with our “breathe in, breathe out” model – ideal for peak periods or evolving projects.
Case studies
Farmlands Co-Operative Society
How Business Analysis helped Farmlands create a world class telephony solution.
- Delivered design thinking training enabling The Chamber staff to lead their own innovation programmes.
- Provided a sound foundation and map for The Chamber to follow on their journey to delighting their members.
- Helped the Chamber team understand how to turn moments of customer friction into opportunities for disruptive growth.
New Zealand Automobile Association (AA)
Driving digital transformation at the AA with Business Analysis.
- Delivery of PPM dashboard providing critical metrics for decision-making, eliminating inaccuracies.
- Developed a process and spreadsheet for improved resource management across the VDO.
- Capability uplift of the AA team while delivering key outcomes and improving resource management and information flow.
Coupland’s Bakeries
Adding Business Analysis into the mix to guide business transformation.
- The workshops and interviews exposed all sorts of challenges and issues.
- The internal team have undergone a capability uplift by working alongside Assurity’s Business Analysts.
- Created lasting artifacts, including mind maps and process flows.