Assurity partners with DataMasque to accelerate secure, high-quality digital delivery

DataMasque, an industry leader in data masking and synthetic data solutions, and Assurity Consulting, a trusted expert in quality engineering and digital delivery, today announced a strategic partnership. Assurity will serve as a delivery and implementation partner for DataMasque’s advanced data privacy platform, enabling organisations to accelerate digital transformation while protecting sensitive customer data and maintaining compliance with evolving privacy regulations.

This collaboration brings together DataMasque’s synthetically identical data masking technology with Assurity’s two decades of experience in quality assurance, test automation, and digital delivery. Together, they address a critical challenge facing CIOs and CTOs: how to move fast without compromising on data security, compliance, or service quality.

“Our technology transforms sensitive data into safe, synthetically identical customer data, protecting privacy without limiting how organisations can use it. Together, we’re enabling teams to innovate faster, test more effectively, and meet the highest standards of compliance.”

By integrating DataMasque’s platform into Assurity’s delivery frameworks, clients can unlock secure, production-realistic data for development, testing, analytics, and AI initiatives, without exposing real customer information. This partnership empowers organisations to:

• Accelerate delivery cycles with high-fidelity, privacy-safe test data
• Strengthen compliance with local and global data protection regulations
• Improve test accuracy and coverage with data that behaves like production
• Enable secure innovation across DevOps, cloud, and AI environments

“At Assurity, we help organisations deliver with clarity and confidence,” said Reg Prasad, GM, Practice & Solutions at Assurity Consulting.

This partnership will be key to forward-thinking organisations across New Zealand, particularly in sectors where data sensitivity and delivery speed are critical, such as financial services, healthcare, and government.

See the solution in action

DataMasque and Assurity will showcase their joint solution at the NZ CIO Summit & Awards, taking place on 19-20 August 2025 in Auckland, at the Viaduct Events Centre. Visit their stand to learn how synthetically identical data and quality engineering can accelerate secure digital delivery in your organisation.

About DataMasque

DataMasque helps enterprises accelerate development, testing, analytics, and AI by providing synthetically identical customer data – without the risk of exposing sensitive information. Their sensitive data discovery and data masking platform makes it simple to meet security and compliance requirements while enabling teams to innovate with confidence. Trusted by leading enterprises including New York Life, ADP, and Best Western Hotels & Resorts, DataMasque makes secure data use simple and scalable. Learn more at datamasque.com