New look for Assurity Consulting, same commitment to quality delivery

Assurity Consulting has unveiled a bold new brand identity, marking its first refresh in over a decade. Alongside a new logo, the company introduced a refined service strategy and leadership team, reinforcing its commitment to helping clients transform their businesses with confidence. As organisations adopt a digital-first approach, Assurity continues to drive innovation and quality through Human-Centred Design. With deep expertise across industries, the company remains dedicated to enabling smarter, more efficient ways of working.

Refining Services to Meet Evolving Business Needs

As organisations across New Zealand adopt digital-first strategies, Assurity Consulting is evolving to support these transformations with a refined service strategy. The company remains committed to delivering Human-Centred Design, helping businesses maximise technology investments while enhancing productivity amid a growing skills shortage.

With offices in Wellington, Auckland, and Christchurch, Assurity Consulting offers expertise in Design Thinking, Business Analysis, Software Testing & Quality Assurance, Ways of Working, and Education Services. Over the years, the company has developed a reputation for solving complex challenges, delivering innovative solutions, and enabling smarter ways of working across multiple industries.

Strategic Innovation for Business Transformation

Assurity Consulting has successfully tackled diverse challenges, including redesigning AgResearch facilities for scientists, supporting the Inland Revenue Department’s digital transformation, and implementing automated software testing solutions for various organisations. A significant innovation within the company is Assurity Cloud, a platform designed to provide on-demand test assets, improving software quality while reducing costs and time to deployment.

Reflecting on nearly two decades of industry leadership, CEO Stephen Mitchell underscores Assurity Consulting’s proven track record, “For more than 17 years, we’ve partnered with some of Aotearoa New Zealand’s largest organisations, driving digital and business transformation programmes. The breadth of our experience ensures we consistently deliver high-quality solutions that meet the evolving needs of our clients.”

Driving Digital Innovation to Lift New Zealand’s Global Standing

The company’s new service strategy is shaped by insights from the ‘Aotearoa’s Digital Priorities in 2022’ report by TUANZ (Telecommunications Users Association of New Zealand). The report highlights that New Zealand is falling behind in global digital economic performance, ranking 42nd worldwide for technology access.

Mitchell reinforces Assurity Consulting’s mission to help bridge this gap: > “Every engagement we undertake is an opportunity to help businesses improve their use of technology and enhance quality, ultimately contributing to New Zealand’s rise in the global digital economy.

With a renewed focus on executive leadership and project teams, Assurity Consulting ensures digital initiatives align with business objectives, delivering defined outcomes, enhanced user experiences, and reduced risk.

Strengthening Leadership for the Future

As part of its evolution, Assurity Consulting has introduced three new leadership appointments to drive its key service areas:

• Russell Ewart – Head of Test & Assurance
• Ben Walsh – Head of Value & Innovation
• Justine Denize – Head of Delivery Practices

Mitchell notes that these experts have risen through Assurity’s practitioner ranks, reinforcing the company’s ethos of developing talent from within.

A Brand That Embodies Confidence and Innovation

Beyond its strategic shift, Assurity Consulting has unveiled a bold new brand identity, reflecting its commitment to helping businesses transform with confidence. The company engaged staff, clients, and market research to shape the new look, ensuring it embodies professionalism, approachability, and innovation.

Mitchell is proud of the results, “We’ve always championed Human-Centred Design, and our rebrand reflects this philosophy. It’s bold, confident, and represents our commitment to helping New Zealand businesses do better through technology.”

With a refreshed identity, expanded leadership, and a sharpened focus, Assurity Consulting is poised to support businesses in navigating the future of digital transformation.