Human-Centred Testing

Putting people at the heart of software testing to deliver reliable solutions, enhance user satisfaction, and meet real-world needs.

A consultant interviews an end-user of software

Driving better outcomes through people-centric testing approaches user-focused testing. Our Human-centred testing (HCT) model in software delivery focuses on understanding the broader context of user goals, tasks, environments, and constraints – beyond surface-level usability or UX/UI concerns. It draws from psychology, anthropology, and behavioural science to validate not just if a product works, but why it works (or doesn’t) for real people in real contexts.

Key benefits

Catch failures before they go live

Surface real-world breakdowns early—before they become expensive fixes or public issues.

Prioritise what actually matters

Cut noise from the backlog with evidence of what users really need in context.

Delivery software with confidence, not assumptions

Validate product–user fit at every stage, with insight grounded in behaviour—not guesswork.


Capabilities we offer

Early customer and SME engagement

Embeds users early to detect issues, build confidence, and meet success criteria.

Business process driven testing

Aligns testing with real-world workflows, verifying end-to-end business processes.

Quality gates and business demonstrations

Provides fast feedback, builds confidence, and ensures outcomes with inclusiveness

Accessibility and usability testing

Ensures applications meet diverse user needs through thorough testing methods.

Customer interaction testing

Strengthens customer voice in design, resolving issues before system testing.

Training and coaching SMEs

Empowers clients by upskilling SMEs in testing practices and fostering collaboration.

Engagement models

Flexible engagement models to match your pace, priorities, and project needs.

On-demand talent

Quickly scale your testing capability with Assurity’s cross-skilled professionals and proactive resource coordination. Our “breathe in, breathe out” model ensures efficient resourcing, backed by an always-on recruitment engine and dedicated resource managers. We embed seamlessly into your teams, offering just-in-time support and knowledge transfer.

Project-based delivery

End-to-end testing tailored to your project’s scope, risks, and delivery goals.
Assurity takes ownership of testing activities, applying risk-based strategies, shift-left practices, and proven frameworks across Agile, Waterfall and hybrid models. Our consultants bring leadership, adaptability, and a strong track record of delivery success.

Managed services

Outsource testing to Assurity for consistent quality, reduced costs, and continuous improvement.

We provide outcome-focused services using the Assurity Cloud platform, including AutomationFlex and PerformanceFlex. Our managed model combines governance, innovation, and flexibility, trusted by agencies like Stats NZ for long-term quality assurance.


Case studies

New Zealand Qualifications Authority (NZQA)

How NZQA confidently passes exams every year with QA & Testing.

  • Accelerated the process of evaluating complex intertwined systems.
  • Developed innovative approaches to comprehensive testing.
  • Provided real-time, immediate insights on how results and other essential metrics are tracking on public screens.

Inland Revenue

Amplifying the voice of the customer in IR’s transformation with QA & Testing.

  • Engaged thousands of end-users and provided detailed management information on customer interaction.
  • Amplified customer participation and awareness of the service outcomes.
  • Identified and implemented significant design changes and positioned IR for positive public feedback.

Why partner with Assurity?

Pioneering human-centred testing

Assurity leads in embedding people at the heart of testing for better quality outcomes.

Early user inclusion

Embeds business users early to identify issues, build confidence, and de-risk delivery

Outcome-driven strategy

Focuses on usability and aligns testing with real-world needs for higher satisfaction and foster positive adoption.

Collaborative transparency

Promotes collaboration using accessibility & usability tooling accessible tools and business-friendly test methods.

What clients say

“Having the customer’s feedback makes testing more relevant. It’s a powerful tool that keeps us aligned with the customer’s perspective of what we’re doing.”

“Customer-centricity is the ethos we live by at IR. We have a duty of care for every customer and the country itself. With CIT, we get better designs and improved long-term compliance.”

Rogan Clarke

Director of Digital Change, Inland Revenue

“The initial and obvious benefit was acceleration. We are able to onboard new parties rapidly by enabling them to self-service with testing, reducing their need for physical engagement with IRD. Provided with the right information, it makes testing easier for them and for us, so both parties win.”

Chris Hourigan

Business Transformation Test Lead, Inland Revenue, Inland Revenue.


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