Assurity Consulting crosses the ditch: Introducing Assurity Australia

Assurity Consulting crosses the ditch: Introducing Assurity Australia

Date: 02 May 2023

Assurity Consulting, the premier technology quality assurance company in New Zealand, is expanding its services to the Australian market. With a focus on delivering exceptional Quality Assurance, Test Engineering, and Human-centric Test services, Assurity Consulting aims to support government and private sector clients in Australia.

To spearhead this exciting new venture, the company has appointed James Massey as CEO and Leon Edmonds as CTO. In his role, Massey will oversee operations, Business Development, account management, and team leadership, while Edmonds will be responsible for defining and delivering Assurity’s service offerings across the country.

With this expansion, Assurity Consulting brings its renowned expertise and cutting-edge technology solutions to clients in Australia, helping them achieve their business objectives with greater efficiency and effectiveness. Massey and Edmonds are both highly experienced and committed professionals, poised to lead Assurity Consulting to new heights in the Australian market.

Assurity Consulting Director and Co-founder Garth Hamilton says opening Assurity Australia is the culmination of years of ambition and effort. “Not only is it a natural progression for New Zealand businesses to enter the market of our major trading partner, but we have a powerful value proposition that is particularly appealing as more organisations embark on costly and risky digital transformations. Our work is focused on de-risking these initiatives, accelerating time-to-value, and eliminating costly re-works or failed projects. In other words, Assurity is a known quantity in achieving success in major enterprise technology projects.”

He points to successes in assuring quality in the delivery of major government projects, including New Zealand’s Inland Revenue Department’s digital transformation, where Assurity introduced new human-centric test approaches to evaluating new core applications. This included a comprehensive Managed Testing Service regime providing ongoing flexible testing ‘as a service’ and led to the development of the Assurity Cloud Platform.

Assurity Cloud Platform is a key asset automating software quality assurance, with the creation of custom enduring test assets permanently hosted online and made available to clients on demand. “Assurity Cloud Platform substantially reduces the cost and time involved in enterprise software version upgrades, new releases, or when additional applications are introduced into complex environments,” says Hamilton.

The introduction of Assurity Cloud Platform into the Australian market is a distinct competitive advantage for the company, he adds. “With New Zealand’s Inland Revenue Department, and subsequently with multiple additional government agencies and private sector clients, we’ve demonstrated a unique approach to software quality management. It’s faster, more thorough, and costs less. And, of course, we’re excited to bring these benefits to our Australian clients.”

With a diverse staff complement of more than 200 professionals in New Zealand and Manila, Philippines, Hamilton says the fledgling Brisbane office has extensive resources on call across the Tasman. From Queensland, Assurity Australia will also address client requirements across the major regions and cities of Australia, including Sydney, Melbourne, Adelaide, and Canberra. Assurity Australia is capable of delivering work both onsite and offsite, utilising the New Zealand and Manila teams.

CEO James Massey joined the company from Ampion where he was Queensland General Manager. “Software quality and enterprise technology project quality is widely recognised as a major and very expensive problem. Assurity has proven its capabilities in supporting the delivery of high-quality projects, reducing risk, and accelerating returns for major customers in New Zealand. It’s a proud heritage that we look forward to building upon in Australia as we help our clients achieve more from their technology investments.”

A recent report put the global cost of poor software quality at US$2.4 trillion in the United States alone[1].

CTO Leon Edmonds has specialised in delivering technical and large-scale test programmes in the Financial Services, Energy, Utilities, Retail, and Government arenas over a 22-year career. “Transformation and modernisation of legacy systems is very much on the agenda for organisations across the public and private sectors. Even as economic circumstances change, there is a push towards efficiency and the elimination of ‘busy work’ – and now, more than ever, the focus must fall on quality delivery, because failed software projects simply can’t be afforded.”

Assurity Australia opens its doors on 1 May 2023. Visit to learn more.



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